Welcome to the Commission Summit event, where you’re invited to learn about major shifts in how you can generate commissions and build an affiliate business online in 2023.
The Commission Summit will be held at 12pm ET on Tuesday, October 3rd, and will run all afternoon. We have a guest speaker who will hone in on a significant pendulum shift in the world of affiliate marketing, and it'll be a full treasure-trove of information, tactics and strategies.
NOTE: This is a 100% LIVE event, please make sure you tune in to avoid missing out!
This year has seen seismic shifts in online marketing, especially in the affiliate world. There has been an exciting reinvention of affiliate marketing (more on this shortly).
The Rebirth of Authenticity...
2023 has seen the rapid and dramatic rise of things like A.I. Because of this, now, more than ever, people are looking for authenticity and that personal touch online.
And with an increasingly crowded marketplace, big brands are searching for these personal voices to help sell their products. That's where we come in.
The Re-Invention of Affiliate Marketing...
Affiliate Marketing in 2023 is breaking new ground. Here are the 5 major developments worth looking at:
1. A shift towards PHYSICAL products
What we’re seeing is a fusion between traditional eCommerce and traditional affiliate marketing, with MANY more brand-name physical products being sold by affiliates.
2. Much bigger focus on SOCIAL
We’re also seeing a much more social element to buying online, specifically related to consumers taking charge by actively seeking reviews and comparisons of products, and through more selling (and pre-selling) via social media.
This is also a return to days gone by, we’ll share an example site from 2008 in our next post that leveraged the beginning of consumer-lead selling (“self selling”), a glimpse of which you can see below:
3. Popularity of affiliate MEGASTORES (vs niche sites)
This one feels more surprising at first glance, but less so when you dig a little deeper.
Traditionally, our preference has been to build small, laser-focused niche websites, each making a couple hundred dollars per month... up until recently.
What’s really exciting about the shift towards ‘Megastores’ is that they lend themselves to a MUCH broader marketing strategy, not shackling us to a specific niche or product range, and allowing for MASSIVE expansion of products you can sell.
This opens the door to building a LARGE income stream via a large number of ‘small streams’ with one affiliate site.
4. The growth of (Quality) A.I. Generated Content
The biggest story by far in 2023 has been the explosion of A.I. tools. It’s where tools and humans interact to build content which is BETTER than the average human could make on their own, and enables it to be made in a fraction of the time... that’s a pretty good outcome in my opinion!
For obvious reasons, this wasn’t possible years ago.. The technology simply wasn’t there yet.
As marketers, we're definitely using A.I. tools to help generate content now, but with a strategy of making it authentic and personal, which is what people (and the search engines) are craving.
5. The maturity of Content Marketing
Content marketing used to be about publishing mediocre ‘ezines’, releasing crappy ‘press releases’ and for the ninjas out there, video syndication (gasp!!), etc.
Thankfully as online marketers we’ve collectively upped our game!
Content marketing is now a value-adding activity, and content syndication is less about blasting out to low quality networks of websites and more about building on the enormous power of platforms like Amazon, Google, Apple, YouTube, large online publications (Time, Inc, Entrepreneur, Mashable, etc) and many others.
There are fewer hacks for content marketing compared to the "Wild West" of online business a decade ago, but it’s also FAR more predictable and easier to do.
All these developments and more lead us to where we’re at with Affiliate Marketing in 2023, and give us a clear idea of what the future of affiliate marketing holds.
Over the coming week we’re going to dive into this in a lot more detail by sharing more thoughts with you, and tying it all together in a half-day summit (which will be lead by an expert in this area) that we’re running on Tuesday, October the 3rd.